To achieve the highest email deliverability, your domain needs three DNS records â SPF, DKIM, and DMARC. This guide walks you through the entire process, step by step.
Before adding DNS records, you must own a custom domain (for example, yourbusiness.com). Generic email addresses such as @gmail.com or @yahoo.com cannot be used for professional email campaigns â you will need your own domain.
Don't have a domain or website yet? You must first purchase a domain name and get a basic website set up. Without a registered domain, we cannot configure the DNS records required to send on your behalf. Please contact us after your website is ready.
Once you own a domain, you can proceed to the next steps. The DNS records below are added at your domain registrar â the company where you purchased your domain (for example, Namecheap, GoDaddy, Cloudflare, or Hostinger).
SPF (Sender Policy Framework) tells receiving mail servers which systems are authorized to send email on behalf of your domain. This record prevents spammers from forging your domain.
Your specific SPF value will be provided by our team once your account is approved. Do not use a placeholder â wait for the exact values from your account dashboard or welcome email.
Note: A domain can only have one SPF record. If you already have one (for example, from Google Workspace or Microsoft 365), you will need to merge the includes rather than add a second record.
DKIM (DomainKeys Identified Mail) adds a cryptographic signature to every email you send. Receiving servers verify this signature, which greatly improves your inbox placement.
The selector portion is unique to your account. Your provider will give you the exact selector name â do not modify it. The public key is typically 200 to 400 characters long; copy it exactly.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) ties SPF and DKIM together and tells receiving servers what to do when both fail. It also lets you receive reports about suspicious activity on your domain.
A policy of p=none is a safe starting point. It instructs receiving servers to accept your emails but to send you reports. Once you have verified that SPF and DKIM are passing, you may consider tightening the policy to p=quarantine or p=reject.
Once the records are added, DNS changes need to propagate across the global internet. This process is not instant â it takes time for every DNS server worldwide to pick up your new records.
In most cases, DNS propagation completes within 24 to 72 hours. Your records may still be spreading even after you have added them correctly. This is normal and cannot be sped up.
Please be patient during this period. Do not remove and re-add the records repeatedly â this only resets the propagation timer.
After the 24 to 72 hour propagation window, contact us with your domain name. Our team will run a verification check to confirm that all three records are correctly configured and that your emails will be delivered with the highest possible success rate.
If any record is missing or incorrect, we will let you know exactly what to fix. Once everything passes, your account will be fully activated for sending.
The DNS records are added at the company where you registered your domain. Below is a list of common registrars and their DNS management locations:
If you cannot locate your DNS settings, please contact your domain registrar's support team â they will guide you to the correct panel.
Our team is happy to walk you through the process or verify your DNS records after you have added them.